Coaches can Read, Too

In "Coaches Can Read, Too" Sean Branick uses the CARS model to write an ethnography on the coaching community.  The three main moves he uses in his paper are as follows:

Establishing the Territory:

Branick establishes what a coach is and talks about their background by stating "The main responsibility of the coach is to enable their athletes to attain levels of performance not otherwise achievable" (558).  Coaches set goals, develop plans to reach said goals, then helps the team carry out the goals by monitoring and assisting.  Branick shows that coaches are crucial to a successful football team by mentioning coaches have to be literate in many different ways; reading defense, reading his own players and creating a game plan are just a few literacies any good coach needs.

Establishing a Niche:

When Branick introduces the paragraph on "Characteristics of an Effective Coach" he starts out with a while statement similar to the three while examples on pages 7-8 of WAW for establishing a niche. "While successful coaches have been exposed to the spotlight throughout history, certain personal qualities of these coaches have emerged as essential to success in the coaching business."  What he is talking about is that effective, successful coaches tend to have nearly identical qualities and characteristics:  being a good teacher, organized, competitiveness, learning abilities, and the ability to be a friend and mentor.

Explaining how he will fill the niche:

Branick asks the reader "How do football coaches, as members of a specific discourse community, go about their players and the game in order to get optimal performance and a positive end result?" (561).  This question will lead into his methods of using the characteristics of an effective coach to evaluate real coaches and how they read the game and their players.  He then applies his 5 established qualities of a successful coach to already successful coaches (UD and UC head football coaches) to see if the qualities match up with his earlier claim.